Greenwashing – How to be a conscientious consumer in South Africa

7416783d5e67a11b55af760d3b9ea183_LLINK: Greenwashing – How do we use this concept for good?

One of my favourite articles on how advertisers trick us into thinking that a supplier is making efforts towards environmental responsibility. Once you read this, you’ll realise just how many lies surround us. This will help you figure out who and what to check and avoid.

I intend to share any future correspondence with suppliers regarding misleading product labelling. My first will be about some questions I asked Tiger Brands about their so-called “environmentally friendly” Bio Classic fabric conditioner.

Also click here to see the South African Advertising Standards Authority’s guidelines on Advertising containing environmental claims


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